Warning: Don't build an eBay store using Build a Niche Store without reading this report – unless you want to get burned

“Build a Niche Store to compete with the biggest marketplace in the world? That could be a complete waste of money”

Sounds a great idea, doesn't it? Use Build a Niche Store to make an eBay affiliate store that sells some of the huge range of eBay items for sale, and get paid for doing it. Runs on autopilot. What more could you want?

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Big doubts about earning potential and traffic from Build a Niche Store

Well, for starters, I need some idea of how much money Build a Niche Store will make. Secondly, how you avoid your Build a Niche Store competing with eBay itself? Thirdly, how you are going to get traffic. That's enough questions about Build a Niche Store for now.

See, on the face of it, Build a Niche Store looks a slick program, and the sales letter does not overhype the idea – more softly, softly catchee monkey. Well, we don't want to be monkeys, do we? So let's find out how much you get paid if you sell something on your Build a Niche Store.

Low commission rate for selling on your Build a Niche Store

eBay gets about 5.25% from each product sold - there are variations in different countries and for different products – but that's the yardstick. You get 40% of that, which works out at 2.1%.

Not much, when you consider that most merchants pay 5-10% to affiliates who generate sales of physical products. This is not much to get from your Build a Niche Store unless you have plenty of traffic.

What does that mean? Say you get 10,000 visitors a month and 1% decide to buy something from the pages you made with Build a Niche Store, and let's say that you are selling products averaging $50 in actual sale price.

This means that 100 people buy, and you get $1.05 each, to total $105 a month. Actually, it is quite a good Build a Niche Store site that generates 10,000 clicks a month – these must be from the search engines, not from paid ads, of course as the fees for your ads would wipe out your profits completely.

Build a Niche Store on an existing site

In practice,it is best to Build a Niche Store on an existing site, so you can be sure of getting traffic. Let's say you get 30,000 unique visitors a month, but you have to persuade the surfer to click on Build a Niche Store and make an impulsive purchase. Well, you might get 5% to click on the store, but not all will buy, so again, you are looking at not too many sales.

Clearly, if you are going to put products costing $100 or less on your Build a Niche Store, you will not make enough money to justify the cost of setting it up, and the loss of revenues in persuading people to click on the Build a Niche Store instead of on Adsense or some more lucrative affiliate products. So don't do it.

Build a Niche Store may be good for sites about big-ticket items

On the other hand, if you have a busy site about big-ticket items like cars, say, and you can have products like:
  • used cars
  • high-performance exhausts
  • alloy wheels
  • insurance
  • extended warranty

you would do better with Build a Niche Store. You could easily average a sale price of $1,000, and if you can get a reasonable number of buyers, you could make $1,000 a month.

Ok, so we can see that there is some potential for Build a Niche Store just so long as you have the right products, and you set the site up to suit the search engines. But the products will need to sell themselves – you cannot afford to advertise.

Let's consider a few more options. Say you decide to focus on a whole market niche, and have individual Build a Niche Store pages for each market. Let's look at cars again. We could have pages for:

  • Used sports cars
  • Used muscle cars
  • Classic cars for sale
  • Classic car parts

and so on. Maybe you could have 20 or 30 small niches and Build a Niche Store for each. The advantage of this approach is that you are then providing content to surfers that Google and other search engines would recognise as being of value – but you would need to write some articles for each segment.

Yes, Build a Niche Store could be a good way of getting extra revenue from a site

Now, we can see that Build a Niche Store has some potential, so long as the price to the surfer is fairly high. Also, Build a Niche Store would be an extra way of getting money out of an existing site. Yes, you could also Build Niche Stores to sell a lot of different products only, but that could be quite expensive to do. Set them up in different directories on one site, and the costs would not be so high.

What about competition from eBay for your Build a Niche Store and what about getting traffic?

That's fine, but what the fact that your Build a Niche Store is really competing with eBay? Well, eBay is so huge it is no contest – even people who don't use computers know that's the place to go. So do not make it obvious that the Build a Niche Store is eBay.

And what about traffic? This is a thorny one. It will not be easy to get traffic to a brand new site based on product lists as Build a Niche Store might seem to be. You would need to add content that was of value to the surfer. And you would need to find a small niche.

Will your Build a Niche Store be penalized for duplicate content?

And would Google consider that you might have duplicate copy - the same as on eBay? Google is not against affiliates, but does like unique content.

In fact, this will not be a problem because every time a surfer goes to one of your Build a Niche Store pages, it will see a new page just downloaded. It is very unlikely that Google will download the same product list from both sites to rank them. You should be all right there.

Well, we seem to have overcome the objections! So long as you:

Build a Niche Store for fairly big-ticket items
Build a Niche Store on your existing site – at least to start with
Make sure there is plenty of genuinely interesting content

Therefore, I recommend Build a Niche Store as a means of increasing the income from your site, or of setting up an empire of sites to get a slice of some small lucrative niches, like jewelry, real estate, cars, boats, antiques and other big ticket items. Find out more about Build a Niche Store here.

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Full details about Build a Niche Store here.

 

 

 



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